The ArtiaCo. Way
We believe in smarter, stronger partnerships that put people and purpose first.
By bridging the worlds of clinical insight and commercial ambition, we help companies and experts work together with integrity, precision, and care.
Our approach is collaborative, compliant and always grounded in outcomes that matter. For brands, for clinicians, for patients.

The ArtiaCo. Way
We believe in smarter, stronger partnerships that put people and purpose first.

By bridging the worlds of clinical insight and commercial ambition, we help companies and experts work together with integrity, precision, and care.
Our approach is collaborative, compliant and always grounded in outcomes that matter. For brands, for clinicians, for patients.
From Artio to ArtiaCo.
A Journey of Strength, Wisdom & Collaboration
Our story begins with Artio, the ancient bear goddess who embodies strength, protection and wisdom. These timeless qualities lie at the heart of who we are and how we work.
We evolved her name to Artia, reflecting adaptability, inclusivity and a forward-looking vision that mirrors the modern world of healthcare and scientific collaboration.

Adding Co. – for collaboration – made our purpose clear. It represents the cornerstone of our approach: uniting expertise, aligning voices and building partnerships that empower those we serve.
At ArtiaCo. we believe lasting impact begins with trust. We nurture genuine relationships, offer honest counsel and help every voice grow stronger. Guided by our core values – Integrity, People First, Inclusivity and Driven by Purpose – we work together to create meaningful, measurable progress.
From Artio’s ancient strength to Artia’s modern vision, our name tells a story of evolution. One that reflects our belief that progress begins with partnership.
This is the spirit of ArtiaCo. Where collaboration, trust and empowerment shape everything we do.
From Artio to ArtiaCo.
A Journey of Strength, Wisdom & Collaboration
Our story begins with Artio, the ancient bear goddess who embodies strength, protection and wisdom. These timeless qualities lie at the heart of who we are and how we work.
We evolved her name to Artia, reflecting adaptability, inclusivity and a forward-looking vision that mirrors the modern world of healthcare and scientific collaboration.

Adding Co. – for collaboration – made our purpose clear. It represents the cornerstone of our approach: uniting expertise, aligning voices and building partnerships that empower those we serve.
At ArtiaCo. we believe lasting impact begins with trust. We nurture genuine relationships, offer honest counsel and help every voice grow stronger. Guided by our core values – Integrity, People First, Inclusivity and Driven by Purpose – we work together to create meaningful, measurable progress.
From Artio’s ancient strength to Artia’s modern vision, our name tells a story of evolution. One that reflects our belief that progress begins with partnership.
This is the spirit of ArtiaCo. Where collaboration, trust and empowerment shape everything we do.
Our Values
At ArtiaCo. our values define how we think, how we collaborate and the standards we uphold.
Our Values
At ArtiaCo. our values define how we think, how we collaborate and the standards we uphold.
Integrity
Acting with honesty, clarity, and accountability to build genuine trust.
People First
Placing relationships before projects, grounded in mutual value and respect.
Inclusivity
Bringing diverse voices together to spark new ideas and shared progress.
Progress
Creating lasting value for clients, experts and the people they serve.
The ArC System
The ArC System is ArtiaCo’s proprietary method for building high-impact, long-term partnerships between thought leaders and life sciences companies. It blends strategy, structure and execution into a clear, repeatable process that delivers measurable results.
Align
We align thought leaders with strategic opportunities that reflect their expertise, goals and values.
Represent
We serve as advocates, ensuring every engagement is fair, compliant and designed for impact.
Collaborate
Every engagement we manage follows this structure, turning ad-hoc collaborations into scalable, strategic advocacy.

Align
We align thought leaders with strategic opportunities that reflect their expertise, goals and values.
Represent
We serve as advocates, ensuring every engagement is fair, compliant and designed for impact.
Collaborate
Every engagement we manage follows this structure, turning ad-hoc collaborations into scalable, strategic advocacy.


Meet the ArtiaCo. Leadership Team
With over 80 years of combined experience across medical communications, publishing and clinical engagement, our leadership team brings strategic insight and real-world credibility to every partnership.
Robby Palmer
Managing Partner
A global expert in KOL advocacy with 20+ years in clinical education, network building and product strategy. Robby champions meaningful collaboration that delivers value on all sides.
Bernie Ursell
Managing Partner
Bernie Ursell brings over two decades of leadership in global ophthalmology. She combines clinical understanding with strategic insight to build advocacy and influence. Her work focuses on purposeful collaboration and measurable impact.
Neil Hanley
Managing Partner
An engagement strategist and publishing specialist, Neil connects clinical insight with the audiences that matter, building influence and credibility across every collaboration.
David Sefton
Chief Legal Counsel
David ensures every engagement is grounded in transparency and compliance, providing legal rigour that supports sustainable, trust-based partnerships.

Meet the ArtiaCo. Leadership Team
With over 80 years of combined experience across medical communications, publishing and clinical engagement, our leadership team brings strategic insight and real-world credibility to every partnership.
Robby Palmer
Managing Partner
A global expert in KOL advocacy with 20+ years in clinical education, network building and product strategy. Robby champions meaningful collaboration that delivers value on all sides.
Bernie Ursell
Managing Partner
Bernie Ursell brings over two decades of leadership in global ophthalmology. She combines clinical understanding with strategic insight to build advocacy and influence. Her work focuses on purposeful collaboration and measurable impact.
Neil Hanley
Managing Partner
An engagement strategist and publishing specialist, Neil connects clinical insight with the audiences that matter, building influence and credibility across every collaboration.
David Sefton
Chief Legal Counsel
David ensures every engagement is grounded in transparency and compliance, providing legal rigour that supports sustainable, trust-based partnerships.

Our Vision
A smarter, more strategic future for healthcare, where clinicians and companies collaborate with confidence, clarity and mutual respect.
Together, we’re reshaping how life sciences organisations and experts work – creating partnerships that drive innovation, accelerate adoption and raise the standard of care.
Our Vision
A smarter, more strategic future for healthcare, where clinicians and companies collaborate with confidence, clarity and mutual respect.

Together, we’re reshaping how life sciences organisations and experts work – creating partnerships that drive innovation, accelerate adoption and raise the standard of care.
Insights that Matter
Explore the latest news and insights from the ArtiaCo. team.
- We Deliberately Chose Clinicians Who Hadn’t Used the Product. Here’s Why.Most advisory boards are built around a version of the same question: who do we know, and who can we…
- Congresses Don’t Change Clinical PracticeClinical practice rarely changes inside a congress hall. It changes weeks later, when the industry is no longer in the…
- The Lifecycle Reset: What Changes After the KOL List EndsIn Part I, we argued that static KOL lists can’t keep up with how influence actually moves. Part II focuses…
The Right Voices, Aligned With Your Goals
Let’s Work Together
ArtiaCo. is here to help you create partnerships that deliver real impact.
Ready to streamline engagement, strengthen advocacy and unlock the full value of expert collaboration?
We’d love to hear from you.


The Right Voices, Aligned With Your Goals
Let’s Work Together
ArtiaCo. is here to help you create partnerships that deliver real impact.
Ready to streamline engagement, strengthen advocacy and unlock the full value of expert collaboration?
We’d love to hear from you.







