Managing Partner
Bernie Ursell
Bernie is an accomplished Senior Communications and Medical Education Director with more than 25 years’ experience in ophthalmic healthcare. She specialises in crafting and delivering evidence-based content that creates real value for healthcare professionals and patients alike.
A strategic connector, Bernie has built trusted relationships with leading clinicians, professional bodies and advocacy groups worldwide, turning collaboration into meaningful impact. She has led KOL development programmes, shaped advisory boards and advanced initiatives that strengthen scientific integrity and build trust in education.
With a background as both a healthcare practitioner and health journalist, Bernie brings a rare blend of insight and credibility, enabling authentic engagement with the medical community and driving measurable business outcomes.
Experience
25+ years in global medical communications.
Specialism
Healthcare messaging, compliance and strategic engagement.
Beyond
Neat and tidy by motto, and proudly known as ‘Monica’ for a reason.
Managing Partner
Bernie Ursell
Bernie is an accomplished Senior Communications and Medical Education Director with more than 25 years’ experience in ophthalmic healthcare. She specialises in crafting and delivering evidence-based content that creates real value for healthcare professionals and patients alike.
A strategic connector, Bernie has built trusted relationships with leading clinicians, professional bodies and advocacy groups worldwide, turning collaboration into meaningful impact. She has led KOL development programmes, shaped advisory boards and advanced initiatives that strengthen scientific integrity and build trust in education.
With a background as both a healthcare practitioner and health journalist, Bernie brings a rare blend of insight and credibility, enabling authentic engagement with the medical community and driving measurable business outcomes.
Experience
25+ years in global medical communications.
Specialism
Healthcare messaging, compliance and strategic engagement.
Beyond
Neat and tidy by motto, and proudly known as ‘Monica’ for a reason.
From Bernie’s Desk
Thoughts, trends and ideas from one of the sector’s leading voices in healthcare engagement.
- The Lifecycle Reset: What Changes After the KOL List Ends
In Part I, we argued that static KOL lists can’t keep up with how influence actually moves. Part II focuses… - The end of the KOL list: Building an influence system insteadStatic KOL lists cannot keep pace with today’s decision-making. A better approach is to treat influence as a living network,…
- The next generation of KOLs won’t look anything like the lastVery early in my career, I was asked by an optical journal to write a feature about SMEs in the…
The Team Behind the Work
Alongside Bernie, the ArtiaCo. leadership team brings even more depth. With decades of combined experience, they’ve helped shape some of the most trusted partnerships in life sciences — connecting brands and experts through smarter strategies, clearer communication and lasting advocacy.
The Team Behind the Work
Alongside Bernie, the ArtiaCo. leadership team brings even more depth. With decades of combined experience, they’ve helped shape some of the most trusted partnerships in life sciences — connecting brands and experts through smarter strategies, clearer communication and lasting advocacy.
Powered by People, Driven by Purpose
Talk to the Team
Behind every impactful partnership is a meaningful conversation.
At ArtiaCo. we’re here to listen, guide and support — wherever you are in your engagement journey.
We’d love to hear from you.
Powered by People, Driven by Purpose
Talk to the Team
Behind every impactful partnership is a meaningful conversation.
At ArtiaCo. we’re here to listen, guide and support — wherever you are in your engagement journey.
We’d love to hear from you.