Insights | ArtiaCo.

Taking surgical instrument from table

We Deliberately Chose Clinicians Who Hadn’t Used the Product. Here’s Why.

May 15, 2026May 15, 2026

Man Giving Talk to Audience

Congresses Don’t Change Clinical Practice

May 12, 2026May 15, 2026

The Lifecycle Reset: What Changes After the KOL List Ends

February 25, 2026February 25, 2026

Reviewing KOL list

The end of the KOL list: Building an influence system instead

January 14, 2026February 10, 2026

The next generation of KOLs won’t look anything like the last

November 4, 2025November 3, 2025

The Way Influence Works in Ophthalmology Is Changing, Are We Keeping Up?

October 21, 2025October 29, 2025

What Drives Change

What Really Drives Change in Clinical Practice in Ophthalmology?

October 9, 2025October 9, 2025

ACo Conversation

The Secret to More Effective Advisory Boards: People & Questions

September 23, 2025September 22, 2025

Advocacy As A Bridge

Trust in Science Is No Longer Guaranteed — Here’s What HCPs Really Believe

September 19, 2025September 22, 2025

Fragmented Connections

Missed Voices, Missed Opportunities: Why Fragmented Advocacy Costs More Than You Think

August 31, 2025September 22, 2025